Chapter 4. Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tang

Chapter 4. Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible ResourcesOverview:Building upon the discussion of the value of a firm’s resources, this chapter focuses on recognizing the importance of a firm’s intellectual assets. Managers and leaders must invest in their employees and leverage human capital, especially in today’s current environment. This chapter connects the interdependence of attracting, developing, and retaining human capital with social capital and company-wide success. In professional development of employees and leaders, the importance of social networks in knowledge management and in promoting career success is evaluated. The discussion continues as the vital role of technology in leveraging knowledge and human capital is discussed. Specifically, why virtual teams are critical in enhancing knowledge transfer and accelerating product development. As intellectual property is lucrative and vital there are inherent challenges of protecting IP and tied to that is the importance of a firm’s dynamic capabilities.Chapter 4. Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible ResourcesLearning ObjectivesWhy the management of knowledge professionals and knowledge itself are so critical in today’s organizations.
The importance of recognizing the interdependence of attracting, developing, and retaining human capital.
The key role of social capital in leveraging human capital within and across the firm.
The importance of social networks in knowledge management and in promoting career success.
The vital role of technology in leveraging knowledge and human capital.
Why “electronic” or “virtual” teams are critical in combining and leveraging knowledge in organizations and how they can be made more effective.
The challenge of protecting intellectual property and the importance of a firm’s dynamic capabilities.QuestionAlso, provide a graduate-level response to each of the following questions:
Select a firm for which you believe its social capital—both within the firm and among its suppliers and customers—is vital to its competitive advantage. Support your arguments.
[Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced).
Requirements: docx.file

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