Learning Goal: I’m working on a marketing report and need a sample draft to help

Learning Goal: I’m working on a marketing report and need a sample draft to help me learn.Review the Goedhart and Koller (Links to an external site.) article on value creation. Now, revisit the company you wrote about in your discussion forum. For this paper:Summarize the key points from the article regarding value creation
Identify how your company should create value, as it is discussed in this article
Describe potential challenges your company may have to overcome
Summarize how your recommendations to create value will positively affect customer segments and demonstrate how this could be part of a larger marketing strategy
Your paper should be 2-3 pages in length and conform to APA guidelines in the CSU Global Writing Center (Links to an external site.). Include at least two scholarly references in addition to the course textbook. The CSU Global Library is a good place to find these references.
Requirements: 3 pages

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